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Communications performance

Post-Comm Conversions

874

500

Conversion rate by channel

50

CALL

75

EMAIL

75

SMS

20

CHAT
Performance by channel
  • Volume sent
    210

    10.6%

  • Volume received
    1000

    30.6%

  • Answer rate
    26%

    5%

  • Average duration
    08:40

    10.6%

  • Conversion rate
    10%

    10.6%

  • Delivery rate
    98%

    10.6%

  • Open rate
    80%

    10.6%

  • Click-through rate
    21%

    10.6%

  • Conversion rate
    10%

    30.6%

  • Delivery rate
    98%

    10.6%

  • Click-through rate
    21%

    10.6%

  • Conversion rate
    10%

    30.6%

  • Total volume
    980

    10.6%

  • Conversion rate
    10%

    30.6%

Time analysis

  • Total Inbound Calls

    1800

    Total Outbound Calls

    4580

  • Total Inbound Emails

    5667

    Total Outbound Emails

    507

  • Total Inbound SMS

    128

    Total Outbound SMS

    -6

  • Total Chats

    2500
Cost and ROI per channel
Channel Volume Cost/Interest Total Cost Revenue ROI
Email 4,523 €0.15 €678 €98,450 14,421%
SMS 2,187 €0.08 €175 €45,230 25,745%
Call 3,654 €3.50 €12,789 €78,920 517%
Chat 2,183 €2.20 €4,803 €23,290 385%
TOTAL 12,547 €1.47 €18,445 €245,890 1,233%
Channel preferences by activity
Activity Email SMS Call Chat Favorite
Astrology 45.2% 18.7% 72.3% 34.5% ☎️
Driving school 68.9% 12.3% 58.7% 23.4% 📧
Telecom 52.1% 67.8% 34.2% 45.6% 📱
Time between interactions
Sequence Average lead time Sweet spot Conversion rate
Email → Call 3.2d 2-3 days 18.9% ✅
Email → SMS 1.8jd 1-2 days 15.2% ✅
Call → SMS 0.5j 4-8 hours 24.3% ✅
SMS → Call 1.2d 1 day 31.2% ✅
Path before conversion
  • 💬 Chat → 📧 Email → ☎️ Appel → 💰 Conversion
    187

    23.4%

  • 📧 Email → ☎️ Appel → 💰 Conversion
    156

    18.9%

  • ☎️ Appel → 📱 SMS → ☎️ Appel → 💰 Conversion
    134

    16.2%

  • 💬 Chat → ☎️ Appel → 💰 Conversion
    98

    11.8%

  • 📧 Email → 📱 SMS → 💰 Conversion
    87

    10.5%

Post-chat actions
  • Appointments booked
    387

    7.7%

  • Plan purchases
    241

    18.9%

  • Callbacks scheduled
    234

    16.2%

  • Consultation by Call
    98

    11.8%